Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT

Wednesday, June 14, 2017

Westin New York at Times Square
#VideoAdSummit

VideoNuze Online Video Advertising Summit

PROGRAM

(Note: Program is subject to change)

7:45am - 8:45am Networking Breakfast
   
8:45am - 8:50am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
8:50am - 9:40am
Exploring Premium Video’s Winning Formula 
 
Consumption of premium video has rapidly moved to connected and mobile devices. This creates opportunity, but also tremendous challenge for TV networks and other premium video providers, as well as advertisers, agencies, device-makers and other stakeholders. What is premium video’s long-term winning formula to capitalize on the runway ahead and cement its place at the center of the video ecosystem?
 
  • James Rooke – GM, Publisher Platform, FreeWheel (presenter)
Discussion to follow:
  • Pooja Midha – SVP, Digital Ad Sales & Operations, Disney ABC Television Group
  • Scott Rosenberg – SVP/GM, Advertising, Roku
  • Jon Stimmel – Chief Investment Officer, Universal McCann
  • James Rooke – GM, Publisher Platform, FreeWheel (moderator)
 
9:40am - 10:15am

How to Monetize Mobile Video’s Coming Explosion 

 
Unlimited data plans. Proliferating smartphones. Mobile-first social platforms emphasizing video. Apps galore. Add it all up and mobile video is poised for a massive explosion, with Cisco forecasting that 78% of all mobile data in 2021 will be video. What’s the best way to monetize all of this video? Will pre-rolls transition to mobile? Or will another format dominate? Learn how to succeed in a mobile-first world.
 
  • Brian Danzis – Head of Global Video Monetization, Spotify
  • Romain Job – GM, U.S., Smart AdServer
  • Justin Fadgen – VP, Business Development, Beachfront Media
  • Mike Law – EVP,  Managing Director of Video Investment, Dentsu Aegis Network U.S.
  • Tim Hanlon – CEO, The Vertere Group (moderator)
10:15am - 10:25am Sponsor Presentation
 
  • Dan Brackett - CTO and Co-Founder, Extreme Reach
10:25am - 11:00am
The Playbook for Surviving and Thriving in the Platform Era
 

It’s no secret that Google and Facebook already dominate digital advertising, with their sights now set on TV and video advertising budgets. Up against these and other platforms’ massive reach and precise targeting, video content providers must work with platforms, while not being marginalized in the long term. What’s the playbook for surviving and thriving in the platform era?

  • Jarrod Dicker – Head of Commercial Product and Technology, Washington Post
  • Paul Marcum – President, Truffle Pig
  • Michael Shane – Global Head of Digital Innovation, Bloomberg Media
  • Other TBD
  • Lorne Brown – President, SintecMedia (moderator)
11:00am - 11:15am

Morning Networking Break 

 

 

11:15am - 11:50am The Data Gold Rush:  How Investments Are Paying Off
 

Everyone in the TV industry is focused on data these days, whether to help target ads, develop more relevant content, improve viewer experiences or compete better with digital. Where are data investments focused and how are they starting to pay off? Is programmatic TV becoming a reality and revolutionizing TV advertising? What can we expect going forward? 

  • Gabe Bevilacqua – SVP, Product Management, Viacom Vantage
  • Denise Colella – SVP, Advanced Advertising Products & Strategy, NBCU
  • Catherine Warburton  Chief Investment Officer, MDC Media Partners
  • Scott Ferber – Chairman and CEO, Videology (moderator)
12:00pm - 12:35pm Keynote Discussion - Inside Hearst’s Strategy to Succeed in Video
 

Content providers face myriad questions when developing and executing their video strategies. What type of video resonates with their audience? Which platforms should be leveraged? How can full value be realized? In this keynote, gain insights into why one of the largest content providers is ramping up its video investment and how it is navigating today’s chaos to achieve long-term success.

  • Troy Young – Global President, Hearst Digital Media
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
12:35pm - 1:05pm
Debriefing the NewFronts and Upfronts: How 2017 Will Unfold
 
Once again, the the NewFronts and Upfronts showcased the ever-growing array of choices ad buyers have for how to reach their target audiences. What were some of the key outcomes of this year’s NewFronts and how are the Upfronts unfolding? What can we expect as 2017 unfolds?
 
  • Adam Shlachter – President, Innovation, VM1
  • Maureen Bosetti – Chief Partnerships Officer, Initiative
  • Mike Shields – Advertising Editor, Business Insider (moderator)

1:05pm - 1:45pm Lunch
   
1:45pm - 2:20pm
Best Practices in a Multiscreen World
 
Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. What are the best practices in creating and monetizing multiscreen viewing experiences? How are success and attribution being measured? Which screens will gain further going forward?
 
  • Patricia Betron – SVP, Multimedia Sales, ESPN
  • Scott Doyne – SVP, Product Strategy, Turner Broadcasting
  • Julie DeTraglia – VP, Ad Sales Research, Hulu
  • Steve Lacoff – VP, Product Management, Comcast Technology Solutions
  • Dan Punt – Managing Director, FTI Consulting (moderator)
2:20pm - 2:55pm Keynote Discussion - The New Rules of Video Advertising
 
TV and video advertising are evolving as digital competitors seek an ever-greater share of overall budgets and TV networks invest to fortify their positions. In this chaotic environment, what are the new rules of video advertising? Who will benefit and who’s at risk? Which new skills are required in order to succeed?
 
  • Brian Lesser – CEO, GroupM North America
  • Matt Spiegel – SVP, Marketing & Technology Solutions, MediaLink (interviewer)
2:55pm - 3:30pm Putting Trust First in Online Video Advertising
 

Even as online video advertising booms, questions of trust continue to loom large in the industry. Recent headlines around brand safety, misreported and unaudited metrics and the prevalence of bots add to persistent concerns about fraud, viewability, incomplete measurement and more. How is the industry overcoming these challenges to instill trust for all parties? Join a candid discussion critical to the industry’s health and ongoing success.

  • Jonathan Katz – VP of Demand Platforms, Trusted Media Brands
  • Kevin McGurn – Chief Sales Officer, VEVO
  • Steve Rubel - Chief Content Strategist, Edelman
  • Ben Versh – Director, Media Team, Pfizer
  • Anna Bager – SVP/GM, Mobile and Video, IAB (moderator)
3:30pm - 3:45pm Afternoon Networking Break
 

 

3:45pm - 4:15pm Spotlight Fireside Chat - Using Video to Build a Next-Generation Premium News Provider
 

Video delivers the news with more impact and holds viewers’ attention better than any other medium. But as OTT, linear TV, traditional pay-TV and social video platforms converge, long-gone are the days when the 7pm evening newscast was must-see TV. How can video be used to build a next-generation, premium news provider with a loyal, desirable audience that creates a valuable context for advertisers? Explore all of this and more in this in-depth spotlight fireside chat.

  • Jonathan Carson – President, Mic
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
4:15pm - 4:50pm Understanding Video’s Breakthrough Innovations
 

Innovation abounds in the video ecosystem, bringing constant improvements to viewer experiences, engagement, monetization and distribution. Learn about critical product innovations and technologies that are having the biggest impact for content providers and advertisers.

  • Frank Besteiro – Head of Business Development, Vemba
  • Ralf Jacob – President, Verizon Digital Media Services
  • Mike Proulx – Chief Digital Officer, Hill Holliday
  • Jesse Redniss – Chief Innovation Offer, Turner
  • Brian Ring – Principal Analyst, Ring Digital LLC (moderator)
4:50pm - 5:20pm Behind Programmatic Video’s Momentum
 
 
With eMarketer estimating programmatic will grow to almost $11 billion of online video ad spending in 2018, virtually all content providers and advertisers are now scaling up their participation. What are the big trends in programmatic video and the remaining challenges? Industry leaders provide their insights on what’s ahead.
 
  • Sarah Baehr – EVP, Managing Partner, Digital, Horizon Media
  • Dvir Doron – Chief Marketing Officer, Cedato
  • Sean Holzman – Chief Digital Revenue Officer, Bonnier
  • Other TBD
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (moderator)
5:20pm - 6:30pm Cocktails and Networking
   

Keynote Speakers

Speakers

Sponsors

Venue

The Westin New York at Times Square
270 W 43rd St, New York, NY 10036

 

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 5-19-17 LAST DAY to Save $100 on June 14th Video Ad Summit Registration and Win a 55-inch 4K Roku TV

    LAST DAY to Save $100 on VideoNuze Ad Summit Registration and Win a 55-inch 4K Roku TV

     

    by Will Richmond

     

    Today is the LAST day to save $100 on registration to the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

     

    This year’s Ad Summit features a rich and diverse program including keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America. There are over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come. 

     

    In addition to our premier program, the Ad Summit offers unparalleled networking throughout the day. If you or your company are focused on online video and all of the areas it touches these days, the Ad Summit is a must-attend event. 

     

    Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

     

    Don’t miss out - learn more and register now!

  • 5-10-17 Hearst Digital Media and GroupM Senior Executives to Keynote VideoNuze Ad Summit

    Hearst Digital Media and GroupM Senior Executives to Keynote VideoNuze Ad Summit

     

     

    by Will Richmond

     

    I’m excited to share that Troy Young, Global President of Hearst Digital Media will be our morning keynote guest at the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC. In the session, “Inside Hearst’s Strategy to Succeed in Video,” I’ll interview Troy about Hearst’s plans to significantly ramp up its video production, its monetization and distribution strategies and much more.

     

    Then our afternoon keynote guest will be Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink in a session titled, “The New Rules of Video Advertising.” Brian will explain how the rules around video advertising are being re-written to emphasize data, multi-screen, relevance and ROI. 

     

    In addition to these 2 fantastic keynotes, we’ll have a Spotlight fireside chat in the afternoon with Jonathan Carson, President of Mic, the fast-growing news media company which caters to millennials and recently raised $21 million to dramatically increase its video output and launch new verticals. Jonathan is formerly the Chief Revenue Officer of VEVO and a highly accomplished digital media executive. I’ll interview Jonathan on the topic of “Using Video to Build a Next-Generation Premium News Provider.” 

     

    In addition to these sessions, there are 40+ other industry executives also on board to speak, from Bloomberg Media, Bonnier, Disney ABC Television, Facebook, Hill Holliday, IAB, Initiative, Mic, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and many others. 

     

    Early bird discounted tickets are still available, and buyers are entered to win a 55-inch TCL Roku TV. Don’t miss out, learn more and register now!

  • 4-13-17 Win a 55-inch TCL Roku TV at the VideoNuze Ad Summit

    Win a 55-inch TCL Roku TV at the VideoNuze Ad Summit

     

    by Will Richmond

     

    All early bird registrants for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th will be entered to win a 55-inch TCL Roku TV, generously provided by Roku. Early brid registrants also save $100.

     

    Fifteen industry-leading companies are supporting the Ad Summit, including new Premier Partners Extreme Reach, Comcast Technology Solutions and Verizon Digital Media Services plus Branding Partner JW Player. They join those previously announced - exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and SpotX.

     

    The Ad Summit will once again be a premier day of learning and networking with executives from around the ecosystem, including content providers, advertisers, agencies, technology companies and others in the ecosystem. At last year's Ad Summit, over 400 executives attended, with over 50 speakers. 

     

    For anyone looking for a deep dive into online video advertising and how it’s converging with TV and mobile video, the Ad Summit will be time well-spent. Our keynotes, fireside chats, well-curated panel discussions and research presentations all promise to deliver relevant, actionable insights. 

     

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

  • 3-23-17 Discounted Registration for 7th Annual VideoNuze Ad Summit, 11 Initial Sponsors on Board

    Discounted Registration for 7th Annual VideoNuze Ad Summit, 11 Initial Sponsors on Board

     

    by Will Richmond

     

    Early bird discounted registration is now open for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. As always, the Ad Summit program will offer a 360-degree, comprehensive view into all of the hottest topics in online video advertising. 

     

    Of course these days online video advertising is rapidly converging with linear TV, mobile video, social and set-top box VOD/addressable advertising. Advertisers increasingly want multi-screen campaigns that target specific audiences and achieve measurable results. We’ll be digging into all of this and other critical industry topics through a mix of keynotes, fireside chats, well-curated panel discussions and research presentations. Detailed program info will be posted soon.

     

    Over the past 6 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit drew over 400 attendees and 50+ executive speakers. I’m confident this year’s Ad Summit will once again be a must-attend event.

    I'm excited to have 11 industry-leading companies on board as initial sponsors, including exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and Spotx. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!